TADKA on JioHotstar Hits 100 Million Users, Establishes Itself as the Top Destination for Micro Content Storytelling
*TADKA on JioHotstar Hits 100 Million Users, Establishes Itself as the Top Destination for Micro Content Storytelling*
Daily watch time per viewer surged 5X over the course of the launch phase, showing sustained engagement with the format
Mumbai, June 11th, 2026: In a defining moment for India's streaming industry, TADKA on JioHotstar has crossed the landmark milestone of 100 million users, establishing premium micro-content as a mainstream entertainment category. This achievement reflects a broader transformation of how audiences consume stories; embracing mobile-native, short-format experiences alongside traditional long-form viewing. Since it’s launch, daily watch time per viewer on TADKA has grown 5X, underscoring sustained engagement and demonstrating rapid adoption across age g...









